The MAZDA3 has been Mazda's best-selling vehicle for several years, representing nearly half of Mazda's U.S.-market sales, and it's easy to understand why. It's a high-quality car that's simple, small, and sporty, which help it to stand out in an increasingly crowded small car segment. And this year's addition of the economical SkyActiv technology makes it an even more inviting alternative to the Hyundai Elantra Touring, Ford Focus and Volkswagen Golf.